Understand
User research, usability testing, journey mapping and getting to the heart of the problem.
HELLO, I'M LILY
A little about me.
I'm a Senior UX/UI Designer who loves making sense of complicated things.
I've worked across healthcare, utilities and complex B2B products, turning tricky workflows and dense information into experiences that feel intuitive and approachable.
I'm naturally curious, a little detail-obsessed, and happiest when I'm untangling a problem that doesn't have an obvious answer.
HOW I GOT HERE
Not exactly a straight line into design.
My route into UX/UI wasn't planned. It started with curiosity, a digital product and the realisation that I loved figuring out how things could work better for people.
01
The happy accident
Finding my way into UX/UI
I was working in a small team on a digital platform when I found myself increasingly drawn to the design side. I started teaching myself UX fundamentals online and quickly discovered the perfect mix of creativity, problem-solving and understanding people.
02
A different perspective
Bringing my background with me
My undergraduate and postgraduate studies in Environment, Politics and Development might seem like an unusual starting point. But they helped me develop the critical thinking, research skills and empathy I bring to design today.
Turns out, taking the scenic route wasn't such a bad thing.
WHAT I BRING
My design toolkit.
A mix of curiosity, creativity and practical problem-solving — from understanding the challenge to making the details work.
Create
Interaction design, prototyping, information architecture and scalable design systems.
Collaborate
Working closely with product teams, developers and stakeholders to turn ideas into thoughtful experiences.
Explore with AI
Designing AI-powered experiences and using AI to accelerate exploration, prototyping and everyday design workflows.
TOOLS I USE
BEYOND THE SCREEN
Extra bits.
A few things that keep me busy when I'm not designing digital experiences.
THE IMPORTANT STUFF
Dog mum. Very important job.
Life outside work largely revolves around Rosie and Toby, my two very loved (and occasionally very demanding) dogs. They keep things entertaining, to say the least.
OUT OF OFFICE
Usually climbing something.
Rock climbing is my favourite kind of exercise that doesn't feel like exercise. I love the mix of physical challenge and figuring out how to solve a route.
ALWAYS MAKING
A serial hobby collector.
Needle felting, sewing, Blender, random craft projects... I love learning new creative skills. Whether I stick with them all is another question.
JUST ONE MORE ROUND
One more game...
I love gaming, particularly anything that involves building, exploring or solving puzzles. And I'm always up for a good escape room.